Key Points: Classic, Authentic. Quality, Durability. Loyalty

Story

In 1897, Filson opened C.C. Filson’s Pioneer Alaska Clothing and Blanket Manufacturers, specializing in goods to outfit the stampeders to the Klondike Gold Rush.  It was for the terrible conditions of the Alaskan winter that Filson designed his goods. He owned his own mill and manufactured Mackinaw clothing, Mackinaw blankets and knit goods, as well as selling boots, shoes, moccasins and sleeping bags specially designed for the frigid North. Filson kept in close contact with his customers, improving his goods to meet their specific needs. The stampeders depended on Filson. In that era, clothing wasn’t a matter of choice, but of survival.

The Gold Rush faded into history, but Filson kept listening to his customers, and outdoorsmen kept coming to Filson for rugged clothes.  Filson’s name became synonymous with reliability, satisfaction and honest values. By the 1960s, Filson’s reputation as the premier outfitter for outdoorsmen had spread around the globe.  Over the years, Filson’s philosophy has never changed: make sure it’s the absolute best.  So it’s not surprising that the items that worked then still work today, over 100 years later. Comfort, protection and durability never go out of style.

“The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose for which they are intended, but the person wearing them would be better off without them.”

Zirkel Trading stocks the best assortment of Filson products of any dealer in the Rockies.  What a great brand for the mountain lifestyle and active outdoorsman pursuits! 

Fall/Winter Update:   The classic styles like the Mackinaw Wool Vest are in stock as always.  We have the Alaskan Guide shirt available in several colors and nearly all sizes as well.  We stock a broad selection of Filson Luggage.  Classic Flannel shirts and Wool Bombers are recent additions to the selection.